Privacy Policy

Spectra integrates with multiple Google services to provide you with comprehensive marketing intelligence and content optimization. Here's a complete overview of all Google OAuth scopes we request and how we use them:

How We Use Google Ads Data

Using the adwords scope, we access your Google Ads account to provide performance analytics and keyword research capabilities:

What Data We Access:

• Campaign performance metrics (clicks, impressions, CTR, spend)
• Ad performance data (best/worst performing ads)
• Keyword performance and search terms
• Device breakdown (mobile, desktop, tablet) statistics
• Keyword Planner data (search volume, competition, CPC estimates)
• Negative keywords and wasted spend analysis

How We Use This Data:

• Display year-to-date campaign performance reports
• Identify top and worst performing ads for optimization
• Provide keyword research and discovery based on your industry
• Calculate wasted ad spend and provide recommendations
• Show device-level performance comparisons
• Generate competitive keyword insights with search volume data

How We Use Google Analytics Data

Using the Analytics API scopes, we track AI-driven traffic to your website and provide insights about your digital presence:

What Data We Access:

• Referral traffic specifically from AI platforms (ChatGPT, Claude, Perplexity, Gemini, etc.)
• Session data, page views, and user behavior for AI referrals
• Pages visited through AI-generated recommendations
• Traffic patterns and trends over time
• Bounce rates and engagement metrics for AI traffic

How We Use This Data:

• Display AI Referrals dashboard showing traffic from each AI platform
• Track which pages receive the most AI-driven visits
• Generate timeline charts showing AI referral patterns
• Calculate total sessions and page views from AI sources
• Identify which AI platforms drive the most valuable traffic

What We Don't Access or Store:

• Personal information about your website visitors
• Raw Google Analytics data (we query in real-time only)
• Individual user browsing behavior or tracking data
• Login credentials or sensitive account information
• Non-AI-related traffic or general analytics data

How We Use Drive & Docs

Using the Drive and Docs API scopes, we enable you to export AI-generated content and reports directly to your Google Drive:

What We Can Do:

• Create new Google Docs in your Drive with AI-generated content
• Export blog posts, articles, and marketing content to Docs
• Preserve HTML formatting (headings, lists, bold, italics) when exporting
• Save content generation results for easy editing and collaboration

What We Cannot Do:

• Access, read, or modify your existing Drive files
• View files you created outside of Spectra
• Share your files with others without your action
• Delete or move files not created by Spectra

Account Information

• Name, email address, and company information
• Authentication tokens for Google services (encrypted and securely stored)
• Subscription and billing information (processed by Stripe)
• User preferences and dashboard settings

Usage Data

• Feature usage and interaction patterns within Spectra
• AI analysis requests and prompt execution history
• Content generation requests and results
• Dashboard views and report generation activity
• Keyword tracking preferences and saved searches

Company & Website Data

• Company name, industry, and target keywords
• Website URL and associated Google Analytics properties
• Google Ads account IDs and campaign structures
• Competitor information for benchmarking

AI Visibility Metrics

• Brand mention tracking across AI platforms
• Sentiment analysis results from AI responses
• Citation and reference data from LLM outputs
• Competitive positioning insights and visibility scores
• Historical trends and temporal analysis data

We implement industry-standard security measures to protect your information:

How Long We Keep Your Data

• Active Accounts: Data is retained while your account is active and for analytical purposes
• OAuth Tokens: Encrypted and refreshed automatically; expired tokens are deleted
• Analytics Data: Aggregated metrics retained for historical trend analysis
• Generated Content: Retained until you delete it or close your account
• Billing Records: Kept for 7 years to comply with accounting regulations

Account Deletion

When you delete your account or request data deletion:

• OAuth tokens are immediately revoked and deleted
• Personal information is deleted within 30 days
• Generated content and reports are permanently removed
• Aggregated, anonymized data may be retained for analytics
• You can export your data before deletion via your dashboard

Spectra integrates with various services to provide comprehensive analytics. We share data with these third parties only as necessary to provide our services: